Approaching Generative AI with Curiosity as the Next Wave of Creators

By Andreea Bucescu

Andi Bucescu, Marketer, Rosebud AI

We’ve never been better positioned to turn our lives around. We’re living in a time filled with opportunities. I’m going to make an argument on why it’s up to you (and you only) to take advantage of this. 

In this article, I will explain why anyone with a dash of curiosity is uniquely positioned to ride the AI wave without getting caught up in intimidating technical terms and practices. Let me start with a personal anecdote.

When I was little, I felt like a true hacker when I looked up cheat codes for my favorite dress-up game, so that my doll could live in the coolest house on the internet. I felt like a true designer when I learned workarounds in Photoshop knockoffs to edit photos of nail polish and post them on my fashion-focused Facebook blog, which had 1,000 followers. And I felt like a true professional, learning to reboot the wifi so our old computer could run smoothly, and I could help my mom make PowerPoint designs. Only later in life did I realize that these seemingly one-off events set me up to be an excellent candidate to thrive in the AI world and become a talented technical marketer. 

I can’t remember the last time I shied away from a technical challenge, even without a degree in Computer Science. That is because whenever I’d be faced with an intimidating problem, like a block of code I didn’t understand, or a prototype I didn’t know how to build, I immediately got the sense of “I’ve done this before.” I just had to apply the same skill set I developed while installing wifi in my parents’ house to this problem.

I was confident in my skill set because I truly took the time to acquire it. I learned by doing, in cases where no one forced me to figure something out. (I really wanted to have the best virtual dollhouse. And so I figured out how to do it.) When someone now asks me, “What to do with AI?” I insist that you, if you haven’t already, develop this same skillset, rooted in curiosity, interest, and trial and error.

Why Vibe Coding Feels Like Magic

As I already confessed, I don’t have a degree in Computer Science. Yet I find myself obsessed with vibe coding nowadays (it’s not a phase, Mom!). 

Vibe coding refers to making things simply by describing them. With LLMs able to understand natural language, as well as generate code, they are the perfect mediators between you and coding. You no longer need to learn a programming language to draft up a website, app, or game. You need to know how to convey your vision accurately (describe the “vibe”), and an LLM can take part in producing the code for it (making you an expert at bringing your vision to life).

Hoping to keep you, my reader, curious to read on, I’ll tell you about how I reached my first viral moment this past month: I made a game inspired by “The Summer I Turned Pretty”. For those not familiar, TSITP was the most talked-about show among women aged 18-50 this summer. It was a classic coming-of-age romantic drama about a girl choosing between two brothers, illustrated beautifully by Jenny Han. Fans of the show were divided and rooting for different boys. It was the main point of discussion every Wednesday, when a new episode aired. Is it, then, a surprise that I was able to build a game that reached over half a million impressions within a few days? 

Upon my post-graduate job search, I landed at a company that enables anyone to make games simply by describing them. Their AI vibecoding tool does the code-building for you, and you simply have to bring your creativity to the table. I was never a gamer, so I didn’t really know how to speak to a traditional gaming audience. However, what I did know was how to engage with divided fandoms on social media about my current favorite show. 

We posted a few short game scenes on TikTok, where players could choose whether to kiss Boy A or Boy B. It became an instant viral hit with hundreds of people asking to play the full game, some even offering to pay for it. I had to bring it to life.

It was simpler than I thought. I scripted the choices in ChatGPT, animated the characters in NanoBanana, and used Rosebud AI to turn my photos into videos – and ultimately – into a playable game where you reach different endings based on your choices. It became an even bigger viral hit once I posted about the full game on TikTok. Thousands of people had played it over the first three days. And all I had to do was put a few hours into planning and coordinating back-and-forth with my laptop. This is one of the moments that made me secretly whisper “I love vibe coding.”

What is special about vibe coding is that it minimizes the skills gap and enables creativity. When learning where to place the comma in a block of code is no longer a concern, what will shine through is creativity: how well you can convey a vision and how original your imagination is. Big projects no longer feel like daunting operational tasks, but rather like fun and exploratory endeavors. Creating becomes addictive (in the best way) when you feel like you can produce something magical with every prompt you send. And oftentimes, you’ll be delightfully surprised by how well your creative project can resonate with audiences. 

Stardoll Game

The (Pop) Science Behind This

I am well aware that not everyone wants to build a TSITP fan game. However, I also suspect that almost everyone has something they’d like to see brought to life: something they would want to build. Current AI tools enable you to do that much faster than what was possible five years ago. 

When we hear an “ocean of possibilities” ahead, it can sound inspiring and overwhelming at the same time. It is very motivating to know that you can do anything. And it is also very confusing to know that you can do anything when you don’t know what to do first. 

Entrepreneurial theory offers guidance for founders that translates very well to anyone looking to take on AI exploration: it’s the “bird in hand” principle. It dictates that you should start a venture by using the resources you already have, such as who you are, what you know, and whom you know, in contrast to traditional planning methods that focus on the final outcome first. “I will build my own game” (outcome-first) seemed extremely daunting to me, but “I like this show and I could turn it into a game” didn’t. The principle originates from the proverb, "A bird in the hand is worth two in the bush," and it highlights the value of a certain, available benefit over a potential but uncertain future one.

So, what could this look like for an AI-explorer? It could be someone with a passion for video editing trying to learn how to time shots to beats, using an AI editor to get a better sense of a first draft. It could be a comedian, looking to recreate funny skits, and using AI image generators to put a zebra, an avocado, and the Golden Gate Bridge in the same photo. It could be a teacher looking to make their history lessons more engaging, using AI to turn them into a game. Or, it could be a TSITP fan looking to settle the love debate by making a dramatic romance game. These are all examples of figuring out how to continue doing what you love – but better because of the extra help from AI.

What Makes This Fun?

If following your passion isn’t a strong enough justification, I have one more scientific explanation in my pocket for you: do it for the process. I mentioned earlier that creation becomes addictive when it feels magical, such as writing one message and seeing a full game pop out in response. It becomes even more addictive when it’s fun. And it’s fun when we are able to create for the sake of creating and find enjoyment in the process, rather than in the final product. 

The Global Sandbox trend captures exactly that: people everywhere are moving from passive consumption to active creation. In an economy where everything is vying for your attention, and you’re choosing between 10 shows to stream on Netflix instead of the two DVDs you owned a few decades ago, creation becomes a powerful tool to eliminate overwhelm and ground yourself.

Technology, social platforms, and generative tools have turned the world into one big playground for creators. Instead of just watching or scrolling, we’re increasingly experimenting by building mini projects, remixing pop culture, and learning by doing. AI fits right into this mindset. It rewards curiosity and speed of experimentation – not technical mastery. You start with what you already know and love, and then the AI helps you play, remix, and scale it. You'll naturally want to learn more and figure out how to polish your project instead of learning to do so from a guide or manual that was forced on you.

Go the Extra Mile

The best piece of advice I've gotten from one of my early mentors was to "find where people you're interested in hang out, and be present on those platforms." Granted, this referred to finding where people in my profession were having meaningful conversations, but this once again translates well to any community. If you’re interested in talking about a TV show, there are plenty of fandoms discussing it. If you’re a writer, you can find a writer’s club or workshop. If you’re an ice cream fan, there’s probably an ice cream lovers’ tour and a ticket with your name on it.

For my marketing career, the “places to be” turned out to be a mix of social media, Slack channels, and conferences. My game found a home on TikTok. Others might find a home on Reddit or in podcasts. Keep connecting, and opportunities will snowball from that (who knew my silly game would reach 500,000+ people?).

Go the extra mile, and share your experiments with the world. It’s worth it. 

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Andi Bucescu is a marketer and thought leader exploring how creativity and technology intersect. She works at the edge of AI and storytelling, building digital experiences that make innovation feel human, approachable, and fun.

At Rosebud AI, Andi leads marketing for a next-gen creative platform, crafting campaigns that position generative technology as playful, creative, and accessible to everyone. Her perspective is informed by undergraduate research in consumer psychology and social media communication, as well as hands-on experience in crafting campaigns that make complex technology accessible to everyday audiences.

Before joining Rosebud, Andi built her career with EdTech and FinTech startups across the U.S. and Europe, while working on meaningful projects in South and East Asia, Latin America, and Eastern Europe, focused on using marketing for social impact. She graduated from Minerva University, one of the world’s most innovative universities, with a degree in Business and Brand Management.